The vehicle gained international notoriety as a “clone” car because its design heavily borrowed elements from other brands.
Rear: Almost identical to the first-generation BMW X5 (E53)
Front: Inspired by the Toyota Land Cruiser Prado and Honda CRV
Sides: Resembled the BMW X3
Logo: Inspired from Ssangyong
BMW filed lawsuits in multiple European countries to block its sale. In Germany, the court sided with BMW, ordering the cars to be destroyed. However, in Italy, the court rejected BMW’s claim, ruling that the CEO was not a clone and allowing it to remain on the market.
It was powered by Mitsubishi-sourced engines, typically a 2.0L or 2.4L petrol engine, or a 2.5L turbo-diesel.
Reports indicated severe rust and mechanical failures within just a few years of ownership.
Reviewers, such as those from *Auto Bild*, described the handling as “dangerous” and “terrifying,” citing extreme issues with steering, braking, and general build integrity.
