Designed by Pininfarina, this was a one-off concept based on the 504 Coupe. It debuted at the 1971 Paris Motor Show and was basically meant to be a Ferrari for people who needed to carry golf clubs to the French Riviera.
For decades, the Riviera was considered a “lost” car. After its appearances at the Paris and Geneva motor shows in 1971 and 1972, the prototype vanished.
Engine was a 2.0L 4 cylinder with 104hp & RWD coupled to a 4–spd manual.
The body style kept the beautiful, sloping front end of the 504 Coupe but extended the roofline all the way to the back, ending in a stylish hatch. For years, it was rumored that the original bronze-colored show car had been destroyed. It actually resurfaced in a private collection decades later.
The photos you see here are the result of 2022/2023 reconstruction
The restoration firm HC Classics. They worked with L’Aventure Peugeot who the official heritage organization for Peugeot. They recently featured a high-end reconstruction of the Riviera at Rétromobile 2025. They are the definitive source for factory archives, original design sketches, and technical validation. They worked directly with Pininfarina to 3D-scan a 504 donor car and recreate the body panels from scratch to match the lost original.
You can read more about it here:
http://www.classicandsportscar.com/features/peugeot-504-break-riviera-pininfarina-perfection
https://youtu.be/Ga4lYNkIDX4?si=G7RpznFSe5nQRmO0
1972 Peugeot 504 Break Riviera
